Overview
A quit smoking app designed to make the quitting process more enjoyable by integrating gamification and social elements. Users can track their progress, gain community support, and interact with in-game customization elements earned by completing health related missions.
Timeline
January 2024 - February 2024
Type
Individual Project
Role
UX/UI Designer, Researcher
Tools
Figma
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Adobe Illustrator
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Adobe Photoshop
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Pollfish (Survey)
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Imagine AI Art Generator
Context
A quit smoking app might not typically rank high on the list of personal UX projects for many individuals. However, my perspective shifted dramatically upon receiving my 2024 medical report. Despite never being a heavy smoker, just occasionally indulging with friends during social gatherings, I was taken aback by my annual checkup revealing minor signs of lung contamination. Consequently, panic set in, propelling me to seek out solutions to quit smoking and vaping. It was during this search that I stepped upon quit smoking apps...
Background Research
Tobacco Kills Up To Half of Its Users That Don't Quit
1
World Health Organization
2
Adherence to App Features Influences Quit Rates
Regmi K, Kassim N, Ahmad N, Tuah NA. (2017)
3
Young adults are more likely to start quitting
Messer K, Trinidad DR, Al-Delaimy WK, Pierce JP. (2008)
Brainstorming
Drawing from the background research and findings, I've come up with the idea of gamifying the quit smoking app. This involves incorporating a leaderboard feature where users can compete for in-app currency, earned by accomplishing healthy activities and making progress in their quitting journey. The competitive aspect aims to enhance user adherence to app and, ultimately, increase the success rate of quitting.
Additionally, the app will include functions such as financial, progress, and health trackers. These features will visually demonstrate users' savings and health improvements over time, serving as motivational tools to encourage them to stay committed to their quit smoking goals.
Additionally, the app will include functions such as financial, progress, and health trackers. These features will visually demonstrate users' savings and health improvements over time, serving as motivational tools to encourage them to stay committed to their quit smoking goals.
Competitor Analysis
"Learn from what already exists, both the good and the bad"
Most popular
Backed by medical research team
Consistent, clear UX/UI design
Tracks amount of times smoked
Provides social feature
Documents amount of money spent each time smoking
Mini games to play to cope with craving
Free app
Lots of articles and resources available in app
Most functions require payment or subscription
Chat bot does not work well
Useless social feature as people are just posting themselves, not relating to quit smoking
Confusing UX/UI design
Repetitive and confusing UI design
User Survey
Many young adults got into cigarettes through vaping. Showing the app needs to focus on both quit vaping and smoking.
75% of participants choose “social smoker” as their main reason for smoking/vaping.
60% of participants either choose “failed to quit” or “never attempted to quit”, with 66.6% of “never attempted to quit” wanting to quit one day.
Most want to quit to improve overall health and lower risks of cancer, with the second most being saving money.
Most people who attempted quitting found fighting nicotine cravings most challenging, followed by feeling antsy/anxious/restless.
Time tracking, trophy/medal system, financial tracker, and health tracker are the 4 most popular functions of quit smoking app.
Many young adults got into cigarettes through vaping. Showing the app needs to focus on both quit vaping and smoking.
75% of participants choose “social smoker” as their main reason for smoking/vaping.
60% of participants either choose “failed to quit” or “never attempted to quit”, with 66.6% of “never attempted to quit” wanting to quit one day.
Most want to quit to improve overall health and lower risks of cancer, with the second most being saving money.
Most people who attempted quitting found fighting nicotine cravings most challenging, followed by feeling antsy/anxious/restless.
Time tracking, trophy/medal system, financial tracker, and health tracker are the 4 most popular functions of quit smoking app.
User Persona
Hard Working College Student: Alex Park
Struggles to quit smoking due to high levels of stress from university and family
Would like to quit to gain back his health and stamina and prepare for joining the military
Social Animal: Alysha Williams
Struggles to quit smoking due to frequent social activities and friends with similar habits
Would like to quit for the better of her health and develop healthier habits
User Journey Map
Low-Fidelity Prototype
“Jotting down quick ideas and see where it takes me”
High-Fidelity Prototype
Home Screen Iterations
Goal Screen Iterations
Home Screen Iterations
